The new partnership aims to redefine the way Christian discipleship is done, address intractable demographic trends in the Episcopal Church, and catalyze technology-led ecclesial change.
“Ashes to go” is the relatively recent ecclesiastical fad of offering Ash Wednesday ashes to people on the street. The notion of taking the church to the people can be offered as a rationale for this behavior, but it hardly rises to the level of an adequate defense.