Easter is 12 weeks away, but much to the bemusement of some U.K. shoppers, Easter eggs are already on supermarket chains’ shelves.
Lucy Lawson, who posted a picture of chocolate eggs in a Co-op store in Settle, North Yorkshire, simply wrote: “I kid you not,” while other opinions differed little from “way too early” to “that’s actually insane.”
“[O]ur stores often have limited backroom space which means products go on shelf when space appears,” a Co-op statement said. “Sales figures show that many customers will buy Easter eggs as soon as they can.”
— lucy lawson (@amypoops) December 27, 2017
Tesco and Morrisons, two other major supermarket chains, have likewise been criticized for their speed speed in displaying Easter eggs and bunnies.