Epiphany has become a season, and that is a good thing.
For those of us who did not live through the Cuban Missile Crisis, the context may not be immediately evident.
“I AM WHO I AM,” God told Moses (Exod. 3:14). God has a name. But, unlike ours, his Name perfectly expresses what and who he is. “Jeff” is an arbitrary noise, an arbitrary signature, that has no intrinsic connection to a person who by no means has to exist. “Jeff” expresses nothing.